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Gurgaon launch coming soon • Join the first drop

Oversized wearable comfort

Meet your new comfort crush.

Soft enough to disappear into. Oversized enough to take everywhere. Meet the wearable blanket made for staying in.

Find Your CrusheeShop the First Drop
Model wearing the Strawberry Crush oversized wearable blanket in pink with an all-over red strawberry print and a large front pocket

Strawberry Crush — the sweetheart

01 / THE SWEETHEART

Strawberry Crush

Soft, sweet and impossible not to love.

For rom-com marathons, Sunday sleep-ins and voice notes that accidentally become podcasts. Strawberry Crush is for anyone whose comfort comes with a little extra sweetness.

Crush on Strawberry
Model wearing the Strawberry Crush oversized wearable blanket in pink with an all-over red strawberry print and a large front pocket

02 / THE DREAMER

Unicorn Dream

A little magic for your everyday.

For dreamers whose imagination never clocks out. Unicorn Dream turns late nights, rainy afternoons and ordinary sofa time into your own soft little universe.

Enter the Dream
Model wearing the Unicorn Dream oversized wearable blanket in warm ivory with pastel unicorns, rainbows, clouds and moons and two flap pockets

03 / THE CHILL ONE

Sushi Roll

Roll up. Order in. Press play.

Built for takeaway nights, anime marathons and saying 'one more episode' four times. Sushi Roll is the Crushee for people who take relaxing very seriously.

Get on a Roll
Model wearing the Sushi Roll oversized wearable blanket in powder blue printed with salmon nigiri, onigiri rice balls and eggs, with a giant kangaroo pocket

04 / THE BRIGHT ONE

Lemon Squeeze

When life gives you lemons, get cosy.

Bright, cheeky and impossible to ignore. Lemon Squeeze brings fresh energy to slow mornings, grey weather and every day that needs a little more colour.

Comfort looks good from every side.

Squeeze the Day
Back view of a model wearing the Lemon Squeeze oversized wearable blanket in turquoise with a hand-drawn yellow lemon print and hood up

01 / 04

So, which Crushee are you?

Big on comfort. Seriously big.

Your blanket should come with you.

  • Oversized wearable shape

  • Roomy hood

  • Giant front pocket

  • Cuffed sleeves

  • Made for hands-free lounging

Made for Indian cosy.

The moments between being busy and going to bed.

  • Gurgaon winter evenings

    Balcony chai when the air finally turns.

  • Aggressively cold office AC

    The 18°C conference room has met its match.

  • Rainy monsoon weekends

    Grey skies, warm you, nowhere to be.

  • Overnight flights

    Your own blanket, minus the airline one.

  • Movie marathons

    Snacks in the pocket. Hood up. Play.

  • Working from home

    Hands free for typing, everything else cosy.

Your comfort crush is almost here.

Join the first Crushee drop and be the first to hear about launch prices, limited prints and Gurgaon pop-ups.